Blockchain Strategy Consulting

Where Crypto Vision Meets Execution

The operator behind some of Bitcoin's most important companies.

Casita Consulting partners with blockchain foundations and Web3 protocols to build 0→1 operations, launch products, and scale ecosystems — drawing on a decade of experience across Stacks, Trust Machines, Binance.US, and beyond.

10+

Years in Web3

Products Launched

0→1

Operator

₿

Bitcoin Native

Explore Our Work Get in Touch

Clients & Partners:

Stacks

Trust Machines

Binance.US

Leather

Granite

Gamma

Rena Shah

Founder, Casita Consulting

10+

Years Web3

About Us

Meet Rena Shah

0→1

Builder &
Operator

Rena Shah is the founder of Casita Consulting, bringing over a decade of blockchain and Web3 expertise to the foundations and protocols she advises. With a rare combination of strategic vision and operational depth, Rena has helped build some of the most consequential infrastructure in the Bitcoin ecosystem.

From standing up 0-to-1 operations at Trust Machines and the Stacks Endowment, to launching Binance.US and advising stablecoin projects, Rena understands what it takes to turn a vision into a functioning, growing organization.

Her portfolio of launched products speaks for itself: a non-custodial Bitcoin wallet (Leather.io), a Bitcoin lending protocol (Granite.world), and a Bitcoin NFT marketplace (Gamma.io).

🏗️

Operations from Scratch

Building teams, processes, and infrastructure for foundations and protocols starting from day one.

🚀

Product Launch & GTM

Taking Bitcoin-native products from concept to live — wallets, lending, NFTs, and more.

🌐

Ecosystem Development

Cultivating developer communities, grant programs, and strategic partnerships across Web3.

Services

How Casita Can Help

Whether you're standing up a foundation from scratch, preparing a product launch, or scaling an existing ecosystem — Casita brings battle-tested expertise across every phase of the Web3 journey.

🔧

0→1 Operations Setup

Casita specializes in building foundational operations for blockchain foundations — from org design and hiring to finance, legal scaffolding, and governance. Done at Stacks, Trust Machines, and Binance.US.

🪙

Tokenomics & Stablecoin Strategy

Design sustainable token economies and stablecoin mechanisms that align stakeholder incentives, survive market cycles, and fuel long-term ecosystem growth.

🗳️

Governance & Foundation Design

Structure your foundation's governance to balance decentralization with operational efficiency — designed for multi-stakeholder blockchain ecosystems at scale.

🚀

Product Development & Launch

Hands-on experience launching a non-custodial wallet (leather.io), a lending protocol (granite.world), and an NFT marketplace (gamma.io).

📈

Market Making & Liquidity

Develop market making strategies and liquidity programs that create healthy, functional token markets — drawing on direct experience with leading exchanges and DeFi protocols.

🌱

Ecosystem & Community Growth

Design grants programs, developer incentives, and community engagement strategies that attract builders, retain users, and expand your on-chain footprint sustainably.

Experience

A Decade of Building in Web3

Rena has been in the trenches across the most important Bitcoin and blockchain organizations of the last decade — as an operator, advisor, and founder.

★

2022 – Present

Founder — Casita Consulting

Advising blockchain foundations and Web3 protocols on 0→1 operations, strategic planning, product development, and ecosystem growth across Bitcoin L2s, DeFi protocols, and NFT platforms.

▲

2021 – 2022

COO / Head of Operations — Trust Machines

Stood up operations from day one at the largest company building on Bitcoin. Responsible for team building, finance, legal, and operational infrastructure as the company scaled from seed to Series A.

⬡

2019 – 2021

Head of Operations — Stacks Endowment

Built operational foundation for the Stacks ecosystem — including endowment management, grants programs, and ecosystem development to grow the Bitcoin L2 developer community.

◆

2018 – 2019

Head of Operations — Binance.US

One of the earliest team members at Binance.US, leading the operational launch of the US exchange — from regulatory groundwork and banking relationships to team hiring and infrastructure.

●

2014 – 2018

Early Bitcoin & Blockchain Operator

Decade-long involvement in the Bitcoin ecosystem — across protocol research, early DeFi, stablecoin projects, and crypto-native financial infrastructure.

Products Launched

👛

Non-Custodial Wallet

Leather.io

The premier non-custodial Bitcoin and Stacks wallet, enabling users to manage BTC, STX, and Bitcoin NFTs (Ordinals) securely and seamlessly.

Visit leather.io →

🏦

Bitcoin Lending Protocol

Granite.world

A Bitcoin-native lending protocol enabling BTC holders to access liquidity without selling — one of the first DeFi lending products built on the Bitcoin L2 stack.

Visit granite.world →

🖼️

Bitcoin NFT Marketplace

Gamma.io

The leading Ordinals and Bitcoin NFT marketplace — where collectors, artists, and builders participate in the emerging Bitcoin digital art ecosystem.

Visit gamma.io →

Get in Touch

Let's Build the Future of Bitcoin Together

Whether you're a foundation looking to get operations off the ground, a protocol ready to launch, or an ecosystem at an inflection point — Casita Consulting is ready to help. Reach out and let's talk about what you're building.

✉️ rena@casitahq.com

🔗

linkedin.com/in/renapeteshah

🌐

Bitcoin · Stacks · DeFi · NFTs · Web3

📰

CoinDesk · Blockworks · Bloomberg

Rena Shah

Founder, Casita Consulting

A decade of blockchain experience setting up 0-to-1 operations for the most important organizations in the Bitcoin ecosystem.

LinkedIn Stacks Stacks Endowment Trust Machines Granite Leather Gamma